Jaeger-LeCoultre has recently announced the publication of a new book, Reverso, launched in collaboration with luxury publisher Assouline. This richly illustrated volume traces the story of one of the world’s most recognizable wristwatches through archive images and original photography, together with an evocative text by noted author historian journalist and horological specialist Nicholas Foulkes. The book explores the social milieu and cultural changes that provided the backdrop to the creation of the Reverso and, later, its continued reinvention. It shares the stories of more than a dozen Reverso owners who have personalized their watches in deeply meaningful ways. And it also tells the fascinating story of Jaeger-LeCoultre’s founders.