Boris Becker and IWC Schaffhausen jointly present the 4th Laureus sports for good foundation watch in Dubai

German tennis legend Boris Becker visited IWC Schaffhausen’s Boutique at Dubai Mall yesterday to launch the 4^th Limited Edition Watch that will benefit the Laureus Sports for Good Foundation charity.

Watch manufacturer IWC Schaffhausen has joined forces with the Laureus Sport for Good Foundation, an organization that combines sport and social commitment at the very highest level. Every year the best sportsmen and sportswomen from all over the globe are recognized at the annual Laureus World Sports Awards. In the context of this year’s Laureus World Sports Awards in Abu Dhabi, IWC Schaffhausen and vice chairman of the Laureus World Sports Academy Boris Becker are showcasing the fourth in a series of watches, the IWC Portuguese Automatic Edition Laureus Sport for Good Foundation. Part of the proceeds from the sales of the watch goes to the Laureus Sport for Good Foundation.

Present a this event was George Kern CEO of IWC, Gianfranco D’Attisbrand regional brand director and Mohammed Abdulmajid Seddiqi Vice President of Sales & Retail at Ahmed Seddiqi & Sons.