In a memorable fashion moment at the 2024 Grammy Awards, Taylor Swift elegantly showcased a vintage Concord watch as a necklace, capturing the imagination of style watchers and music fans alike. This distinctive accessory choice not only highlighted Taylor Swift's unparalleled sense of style but also underscored the timeless elegance and craftsmanship of Concord watches. Crafted in an Art Deco-style and adorned with exploding Arabic numerals and a diamond bezel, the watch, transformed into a striking piece of jewelry by jeweler Lorraine Schwartz, added a layer of sophistication to Taylor Swift's look.