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For five years now, Jaeger LeCoultre has been the official partner of the International Venice Film Festival. At the recent 2009 edition held in early September 2009, Jaeger LeCoultre welcomed a clutch of international film stars and professional sports personalities at a sizzling reception held at the posh Cipriani Hotel. Jerome Lambert, CEO, took the opportunity to present its newest masterpiece, the Hybris Mechanica a Grande Sonnerie, an epitome of Swiss watchmaking and the highest ever reached in complication. Attending the event was the Duchess of York, the former Sarah Ferguson, whose charity Children in Crisis is aided by Jaeger LeCoultre.