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The 38th MidEast Watch & Jewellery show was held from March 31 to April 4, 2015 at Expo Centre under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah. According to the organizers, the show featured nearly 500 exhibitors and brands from across the world. Though dust and sand storms led to low visibility across the UAE on April 2, the rest of the days made up for it, with the 38th MidEast Watch & Jewellery Show registering 49,874 visitors during its five-day run.