No other gemstone evokes the emotion of love and a sense of commitment like the diamond. This year, as the world battled with an unusual virus, the diamond industry collectively came to a halt for some time – miners stopped mining; and later, offered the flexibility to buy rough as per clients’ needs; India voluntarily banned the import of rough to clear the pipeline – and all of this kept the prices of polished to a near-stable level. At the recently concluded India International Jewellery Show (IIJS) Virtual, retailers were stocking diamond and gold jewellery for the upcoming festive and wedding season. It is estimated that around Rs. 1000 crore business was transacted at India International Jewellery Show, IIJS Virtual 2020.