Advertising Spend - Watch & Jewellery Sector Analysis – H1 2011 (Part III)
fiogf49gjkf0d Advertising Spend - Watch & Jewellery Sector Analysis – H1 2011 (Part III)
Media – PAN ARAB 2011
Pan Arab Media, consisting of media titles focusing multi-markets and accounting for 29% of the regional spend gained 20%.
PAN ARAB Media- Advertising Spend – Top Brands
Note to readers:
Cautionary & Acknowledgment:
All accompanying published data, numerical input, tabulated charts, statistical information, pie charts, histograms & graphics have been analyzed and provided by Pan Arab Research Agency (PARC) & Advertising Monitoring Services.
Readers are advised to note that the figures provided reflect advertising expenditure based on published rates of the various media involved. Not accounted for are the discounts provided, special rates applicable, barter deals, other bilateral considerations nor the commissions accrued to advertising agencies. Whilst the discounts would factor in the arithmetic and computation, MPP-ME believes it will not significantly alter the overall perspective and emerging indicators of this very protracted and exhaustive PARC study.
As in previous years and with previous analyses, the MPP-ME & www.mpp-me.com research team acknowledges with appreciation and gratitude the tremendous input, hard work and co-operation of the entire team at Pan Arab Research Centre, PARC, for access to all published data. Specifically, we would like to thank Sami Raffoul, General Manager and his dedicated team for their unstinted co-operation and support to this project.
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