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Sotheby’s Launches Its First Marquee Auction Series in Abu Dhabi; Damiani Launches New Campaign with Global Ambassador I.N
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Market News
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Sotheby’s Launches Its First Marquee Auction Series in Abu Dhabi
Sotheby’s, in partnership with the Abu Dhabi Investment Office (ADIO), marks Abu Dhabi’s rise as a global hub for art, culture, and luxury with an exclusive programme of auctions, masterclasses, panels, and exhibitions. This December, the inaugural series of auctions will bring extraordinary treasures to collectors in Abu Dhabi and worldwide. Events begin in September, leading to the first auction in October during “The NBA Abu Dhabi Games 2025 presented by ADQ,” and culminate in “Abu Dhabi Collectors’ Week” from 2–5 December. The week will feature auctions spanning high jewellery, rare timepieces, collector cars, and exclusive real estate, alongside a museum-quality exhibition of international fine art. |
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Company News
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Damiani Launches New Campaign with Global Ambassador I.N
Damiani has unveiled its new brand path with an advertising campaign created under the art direction of Christopher Simmonds. This project stars Damiani's global brand ambassador I.N. – member of the K-Pop band Stray Kids, the international music phenomenon that has just concluded its world tour dominATE – and iconic Italian model Mariacarla Boscono. The campaign marks the creation of a new visual language drawing on Italian elegance, craftsmanship and beauty. The exploration of these elements, first embarked with Jessica Chastain, Damiani’s global brand ambassador, and the launch of the new store concept, continues with a new creative approach in which every image and video reflects both artistry and emotion, inviting viewers to immerse themselves in the history and tradition of Damiani. |
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Buccellati Opens Its Second Boutique in Dubai
Buccellati has recently announced the grand opening of its second boutique in the United Arab Emirates, located in the prestigious Mall of the Emirates. This opening marks a significant step in the Maison’s continued expansion in the region and underscores its commitment to offering a refined, immersive experience for discerning clients across the UAE and beyond. Located in one of the region’s premier luxury retail hubs, the Mall of the Emirates boutique complements Buccellati’s existing presence in The Dubai Mall. It offers convenience for clientele in surrounding neighborhoods and attracts a global audience visiting from across the GCC, Asia, and Europe. |
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Chaumet Opens Its First Boutique in Lebanon
Chaumet has opened its first-ever boutique in Lebanon, in the heart of Beirut, offering visitors a glimpse into the Maison’s refined universe. This new boutique, developed in close partnership with Maison Cadrans, further reinforces Chaumet’s growing presence in the Middle East. Starting from the entrance, a welcoming and sophisticated ambiance unfolds across the signature blue façade, as an unmistakable Parisian elegance emanates from the Maison’s signature codes. Every detail is designed to evoke Chaumet tradition and jewellery expertise, while additionally incorporating contemporary inspirations. The space is characterised by a mashrabiya with delicate patterns, referencing the Liens collection. Eye-catching luminous gold sunrays adorn a wall, and the intimate and luxurious space is enhanced by a diptych honouring the Chaumet naturalist heritage.
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Product Launch
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Chopard’s ‘Swan Lake’ Shines at Grand Prix d’Horlogerie de Genève
Chopard’s 2025 entry in the Jewellery Watch category at the Grand Prix d’Horlogerie de Genève (GPHG) takes flight as a secret watch shaped like a majestic swan. Entirely handcrafted, it showcases Chopard’s expertise in Haute Joaillerie and Fine Watchmaking, combining mechanical innovation with sculptural elegance. The swan is crafted in 18-carat ethical white gold and set with over 34 carats of diamonds, perched on a titanium base reminiscent of seafoam, delicately diamond-set. Its graceful silhouette evokes a swan gliding across still water. The watch is fastened with a satin strap adorned with white feathers, completed by a feather-shaped pin buckle in 18-carat ethical white gold. |
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A. Lange & Söhne presents the RICHARD LANGE JUMPING SECONDS
The RICHARD LANGE JUMPING SECONDS combines technical precision with individual elegance. Nine years after its debut, it continues to set benchmarks in rate accuracy and legibility through its unique fusion of constant-force escapement, jumping seconds, and ZERO-RESET mechanism. The warm 750 pink-gold dial contrasts with the white-gold case, giving this limited edition of 100 watches a distinctive personality. The watch highlights the seconds, the smallest time unit, with superior accuracy. The largest circle displays seconds, while two smaller subdials indicate hours and minutes. A triangular marker at the hour-minute intersection turns red ten hours before the power reserve ends, reminding the wearer to rewind the watch. |
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Breitling Introduces KSA National Day Limited Edition 2025
In celebration of the 95TH National Day of the Kingdom of Saudi Arabia, Breitling Middle East has announced the release of a new limited edition Chronomat Automatic GMT 40, exclusive to the Kingdom. Limited to just 95 pieces, the Chronomat features a striking green dial complemented by elegant white Indian numerals. The Chronomat Automatic GMT 40 is Breitling’s tribute to travel, not only for its dual time zone complication, but also because of its aesthetics and practical size. As an all-purpose sports watch, it seamlessly transitions across Breitling’s air, land, and sea universes, making it a true “watch for every pursuit.” |
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Arnold & Son Unveils DSTB 42 in Red Gold Mint Green and Platinum Ascot Blue Editions
The DSTB 42 collection is enriched with two new editions. With this true-beat seconds model, Arnold & Son present a Mint Green dial in a red gold case and an Ascot Blue dial for the platinum version. Produced in a limited edition of 18 pieces, each combines asymmetrical displays and mechanical sophistication with its exceptional complication. The grained dials, with their dense texture and vibrant shine, are adorned with three openwork gold bridges supporting the true-beat seconds mechanism, facing the off-centred white opal hours dial. This subtle interplay of textures and finishes demonstrates the depth of complexity and singularity that defines the DSTB collection. |
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Charmaleena Celebrates Saudi National Day
At Charmaleena, every piece begins with a story - rooted in Saudi, crafted with love, and designed to carry meaning. The house reimagines symbols of Saudi heritage, from the golden palm tree and Swords of Love to Arabic calligraphy and coloured natural stones, in ways that feel modern, refined, and personal. Authenticity lies at the heart of every creation, celebrating Saudi culture not only on National Day but every day. This year, Charmaleena marks National Day with new drops, including a special Swords of Love bracelet. Earlier, it celebrated ten years of My Heart with a limited turquoise edition. Looking ahead, a collaboration with the Cultural Development Fund will showcase Saudi craftsmanship during Riyadh Fashion Week, celebrating creativity and storytelling. |
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Exhibitions & Events
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GJEPC Unlocks New Opportunities for India’s Gem & Jewellery Exports in Saudi Arabia, Market Poised to Reach USD 8.34 Billion by 2030
The Saudi Arabia Jewellery Exposition (SAJEX 2025), the first-ever dedicated B2B gems and jewellery exhibition in the Kingdom, was inaugurated at the iconic Jeddah Superdome. Organized by the Gem & Jewellery Export Promotion Council (GJEPC) with the support of the Ministry of Commerce & Industry, Government of India, the Embassy of India in Riyadh, the Consulate General of India in Jeddah, and the Ministry of Investment, Saudi Arabia, the exposition marked a new chapter in bilateral trade and cultural exchange between India and Saudi Arabia. The show was held from 11th to 13th September 2025. The event was powered by IGI and further supported by Jeddah Chamber, Makkah Chamber, The Jeddah Jewellery Association, Dubai Jewellery Group, and Gold Centre, with Arabian Horizon as the official destination management company. |
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Celebrity News
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Andrew Garfield wears Bvlgari at 2025 Venice Film Festival
Andrew Garfield shines in BVLGARI while attending the 82nd Venice Film Festival at Venice Lido, Italy. Andrew chose an Octo Finissimo watch which he paired with a B.zero1 pendant and ring for this special occasion. |
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Catherine Zeta-Jones Dazzles in Stephen Silver Fine Jewelry at the Emmy Awards
Academy Award-winning actress and 2025 Emmys presenter Catherine Zeta-Jones completed her glamorous look with high jewelry from Stephen Silver Fine Jewelry. The Welsh actress wore a suite of diamond pieces (earrings and two rings) from the Silicon Valley-based high jewelry house, long renowned for its original creations featuring some of the world’s rarest fancy color diamonds and colored gemstones.
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