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Talking to Christophe Musy Co-founder and Director about his journey and experience with Mauron Musy brand; Swatch unveils new Expo Collection & third countdown clock at Dubai Mall
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Interviews
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Talking to Christophe Musy Co-founder and Director about his journey and experience with Mauron Musy brand
“Mauron Musy will always symbolize the finest choice in advanced mechanical performance watches through innovative technology.
How do you describe the DNA of Mauron Musy?
Read our tag line ‘Innovative watch engineering’. It’s definitely our DNA as what we really want to make most advanced mechanical performance watches. We work every day to explore new technologies to ensure there is no need for after sale service for our products it so it’s our DNA to make an innovative watch.
How did the nO-Ring technology innovation helped in promoting your brand?
We spoke about the DNA so the design in fact comes from the technology. We can explain why the watch design the way it is and this reassures the client that no after sales service is necessary when he buys our watch.
Design, precision, functionality or material - what comes first for Mauron Musy and why?
Functionality is always first. It ensures the precision of the watch and influences the choice of material and the design elements.
How important is it for a luxury brand to be engaged in sustainability? And how do you value the new Blockchain and the crypto currency trend for your brand?
We make some saving by going digital especially in some countries like Japan and United States. We did evaluate the possibilities of this crypto currency and we found something very interesting. We will probably use that on our website and we keep learning and are open to this new technology. As for Blockchain I don’t know if we can do something but we have association with one of the companies who’s doing the Blockchain. Regarding sustainability, we have a label that is called Swiss Trusted, which means that 100 percent of the components have to be made in Switzerland. It means that the watch is entirely made within a radius of 60 kilometer of our manufacture.
Where would the next big expansion plan for the brand be?
As you know we are a very young manufacture and the Covid-19 pandemic, was not at all good for business in particular in 2020. Our plan was for expansion in Europe and Middle East. We are still on with our plan as we feel these two regions, Middle East and Europe, are the right markets for us.
We have witnessed a new genderless trend in the market. Mauron Musy appears as a very masculine and sporty brand. How do you intend to promote your brand among female customers?
We have a plan to have a new watch for next year. This watches will be 44mm and 41mm and more delicate but the DNA remains the same. We will certainly make mechanical watches that women can actually wear with pride. |
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Market News
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Swatch unveils new Expo Collection & third countdown clock at Dubai Mall
With only two months to go until Expo 2020 Dubai, Official Timing Provider Swatch unveiled the third Countdown Clock in Dubai and four new special edition watches. The newest countdown clock, located at Dubai Mall, is the third of three clocks – along with the Dubai Frame Countdown Clock and the Dubai International Financial Centre Countdown Clock – ticking down the hours, minutes, and seconds until the grand opening of the first World Expo to be held in the Middle East, Africa, and South Asia (MEASA) region. The third Countdown Clock has pride of place outside Dubai Mall, the largest shopping mall in the world and is flanked by the Burj Khalifa, the tallest structure in the world. Complementing Expo’s theme of “Connecting Minds, Creating the Future”, the carefully selected location is particularly worth a visit after sunset, when the clock, the mall and the Burj Khalifa are fully illuminated. |
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Company News
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Bvlgari welcomes Eiza Gonzalez as its new brand ambassador
Actress Eiza Gonzalez is the newest talent to join the dynamic global family of Bvlgari ambassadors. As the brand’s first Latina ambassador for North America, Gonzalez has emerged as one of the brightest stars in Hollywood and is perhaps best known for her starring roles in the films Baby Driver, Godzilla vs. Kong, and Netflix’s I Care A Lot. She will next be seen starring alongside Jake Gyllenhaal in Michael Bay’s Ambulance. |
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Mouawad launches #WomenWithPower campaign
Imagine a world in which every woman uses her power to change the world for the better. This is the inspiration behind the new #MouawadWomenWithPower campaign launched by Mouawad. Set in the surroundings of Al Habtoor Polo Resort & Club, Dubai, the photoshoot features stunning models wearing unique Mouawad masterpieces, alongside horses, which as well as playing a strong role in Arabian cultural traditions allude to notions of strength, wisdom and liberty. The jewelry featured in the photoshoot consists of unique masterpieces, featuring incredible natural gemstones, including sapphire, topaz, rubellite and diamond, in mesmerizing designs. Each jewelry suite exudes its own power, reminding its wearer of their destiny to dazzle and bring light to the world. |
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Piaget partners with Arcenciel for the NOUR initiative
Piaget has recently announced its collaboration with Arcenciel for the NOUR initiative to support solar light and education in Beirut, Lebanon following the blast that occurred on 4th August 2020, devastating the city and causing catastrophic damage. A powerful gesture of hope and love, thirty limited edition Piaget Possession Pendants in Rose Gold and in White Gold, dedicated to raising more funds for arcenciel, will be available from July 15 till September 15 in all Piaget boutiques in the Middle East. All proceeds from the sale of the thirty limited editions of Piaget Possession Pendants have been donated directly to arcenciel in support of their ongoing work. Clients will have the opportunity to engrave the word ‘Nour’, meaning ‘Light’, in Arabic, onto these limited edition pendants. |
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Zenith welcomes four more Zenith DREAMHERS
The DEFY Midnight collection of women’s watches is an ode to modern, assertive and self-assured femininity. Its release in 2020 marked the first time that Zenith had tailored an entire collection exclusively for women. To celebrating determined women who chase their dreams and carve out their own paths to success, Zenith is bringing together a group of visionary, independent and exemplary women from all walks of life that live Zenith’s “Time to Reach Your Star” philosophy to the fullest: the ZENITH DREAMHERS. Zenith has welcomed four more DREAMHERS and share their inspirational stories: Ghizlan Guenez, Christine Giampaoli Zonca, Emilie Brabon-Hames and Melody Hsu. |
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Product Launch
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Girard-Perregaux introduces the Laureato Absolute Ti 230
This year marks the 230th anniversary of Girard-Perregaux. As part of its celebrations, the Manufacture is revisiting its iconic models and releasing a number of new creations. The Laureato Absolute Ti 230 unites the two stories of Girard-Perregaux and William Gregor, drawing on know-how amassed over 230 years. The Laureato Absolute Ti 230 is offered in two variants, blue and grey. Each option is limited to 230 pieces. The blue dial version of the Laureato Absolute Ti 230 will be sold exclusively by Wempe for one month in its ten boutiques across Germany as well as its flagship stores in New York and London. Thereafter, the model will be available in all authorized Girard-Perregaux retailers and on the brand’s e-commerce site. With immediate effect, the grey dial version is available in all authorized Girard-Perregaux retailers as well as the brand’s e-commerce site. |
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The BOVET 1822 VIRTUOSO VIII Chapter Two Reimagined
When the Virtuoso VIII Chapter Two tourbillon was introduced last year, it was hailed as an incredible expression of artisanal watchmaking, decorative arts, mechanical ingenuity, and innovation. This year, the House of BOVET is excited to introduce a new aesthetic that brings this traditional expression of high watchmaking squarely into the 21st century, with titanium cases in brilliant black Diamond Like Carbon (DLC) and Super-LumiNova dials. The Virtuoso VIII Chapter Two limited edition (8 of each color) is a modern interpretation of BOVET’s proprietary and patented flying tourbillon with a big date and lengthy power reserve. The Super-LumiNova-coated dials and black DLC titanium cases are a true 21st-century departure for BOVET, and a definite harbinger of things to come. |
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Audemars Piguet unveils a new 34 mm Royal Oak Selfwinding dressed in black ceramics
Audemars Piguet unveiled its first Royal Oak Selfwinding for the smaller wrists fully crafted in black ceramics. The sleek aesthetics of this black model in 34 mm is enhanced with pink gold accents for a refined two-tone contrast. Timeless and versatile, the black hues will seamlessly complement the unique style of its wearer. Black ceramics’ aesthetic beauty also lies in its technical complexity, each ceramic model requiring dedicated manufacturing and hand-finishing processes. Making its appearance in the 34 mm Royal Oak Selfwinding collection, the composition and manufacturing of this unyielding material had to be adapted to the watch’s diminutive size, without compromising on the Royal Oak’s proportions, aesthetic codes and finishing techniques. |
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Introducing Graham Fortress Ltd
The Graham Fortress is a chronograph equipped with a monopusher set within the crown. By placing the monopusher/crown on the left flank of the case, the watch breaks with convention. However, there is much sense in taking this unusual approach to chronograph design. The Fortress upholds Graham's fondness for aviation-themed product names. Another key benefit of positioning the combined crown and monopusher on the left is superior wearer comfort. Often when a watch is worn and the wearer flexes their wrist, the protrusions on the right flank of the case gouge the wrist, chafe the skin or inhibit free movement. The Fortress's leftfield approach causes no such problems. The blue sunray dial and the black grained dial feature bold, luminescent hour and minutes which collaborate with ample, applied Arabic numerals, imparting meaning. |
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DOXA introduces SUB 200 Whitepearl
More than 50 years after its initial launch, rich with a unique history, the legendary SUB is now available for the first time totally in white. An immaculate white SUB 200, refreshingly sporty: the SUB 200 Whitepearl. The arrival of this new color is a major event at DOXA, both surprising and inevitable. It is pure white, both refined and timeless, gives a feeling of lightness and freshness. And it is a true classic. More than a trend, everywhere in fashion, white stands for a return to purity and simplicity that never ceases to inspire. White now joins the 6 dial colors already offered in the SUB 200, SUB 300 and SUB 1500T collections. True to the DOXA tradition of evocative designators, like Sharkhunter or Searambler, it also comes with a name of its own: Whitepearl. |
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Bremont launches the MB Savanna in Titanium
The partnership between Bremont and Martin-Baker has spanned over a decade and has not only become synonymous with the Bremont brand but celebrates the very best of pioneering British engineering and design. This summer the collaboration continues with the introduction of the MB Savanna. Appreciating that for a pilot weight means everything, Bremont is offering for the first time the MB in Grade 5 Titanium. The tactile matt effect across the 43mm lightweight Special Edition is a choice influenced by both aesthetics and practicality. The MB Savanna incorporates an array of updated design elements to complement the case material change, elevating the MB to a new level. These features include an anti-reflective tactical protective case surface treatment, advanced ruthenium plated skeletonised rotor and a new colour palette fit for military purpose and inspired by the harsh Savanna environment and military camouflage colours. |
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Eberhard & Co. to present the new “Scientigraf” at COUTURE-Time Las Vegas 2021
Eberhard & Co. will participate in the 2021 edition of Couture-Time Las Vegas, the great exhibition hosting the most important luxury watch brands and America’s top retail community, in an exclusive and luxurious setting. On this occasion the Swiss Maison will present, as special preview on the US market, one of its main novelties of this first half of the year: the new “Scientigraf” model, a contemporary recreation of the renowned 1961 model proposed as solution to the increasingly widespread presence of magnetisation sources. The new ‘Scientigraf’ has a 41 mm steel case, it is water-resistant to 100 m and is powered by a self-winding mechanical movement with dial readings for hours, minutes and seconds at the centre. |
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SEVENFRIDAY introduces P1C/04 Caipi
The latest iteration from SEVENFRIDAY is perfectly timed to make the most of the summer excitement. Because the P1C/04 Caipi is refreshingly exotic, seeking its inspiration from a delicious yet lethal concoction of South American origin. Foremost the ice evident in the animation ring, bezel and crown, all in beautifully polished white ceramic. Then the crystalline cachaça represented by an Opaline white outer dial first, then by a silvery white inner dial and finally more Opaline white on the base dial, on which some elegant grid patterns have been stamped. And the piece de resistance…Well the Lime can be found in all its greenness on 3 strategically placed indexes and then on both the hour and minute hands. Because it’s about fun, they will all glow, green of course, in the dark. |
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Yoko London launches new Moonlight Collection
Yoko London has launched a brand new collection called ‘Moonlight’. This collection captures the radiant beauty of the night sky, illuminated by the diamond-esque stars and the pearly moon. The Moonlight Collection comprises of delicate layered necklaces featuring Akoya pearls and diamonds. With layered necklaces appearing as a key jewellery trend in 2021, this collection allows the wearer to achieve this elegant look without having to style multiple necklaces on top of one another. The collection takes design notes from Starlight Collection, which also features an assortment of layered necklaces. The Moonlight Collection uses Akoya pearls instead of South Sea pearls, giving the pieces a more accessible price point. |
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Exhibitions & Events
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IEG: scheduled at Vicenzaoro, Talks, Conferences and Special Guests
For Vicenzaoro September (10-14 September 2021), Italian Exhibition Group is gathering institutions, thought leaders and key influencers to express all the many facets of the gold-jewellery and vintage watch sector, exploring the future challenges and tracing the development prospects. A veritable think tank for the benefit of the very best national and international companies, physically reunited for the first time since the beginning of the pandemic. On 10th September, the opening talk entitled “The state of the art”, organized in collaboration with Club degli Orafi Italia, will take instant snapshots of the gold-jewellery industry, from mining to production, from finished product to distribution, passing through specific technologies. |
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IIJS Premiere 2021 to be organized in physical form in Bengaluru
The Gem & Jewellery Export Promotion Council’s (GJEPC) flagship trade show, the India International Jewellery Show (IIJS) Premiere 2021, is being organized in physical form for the first time after the onset of the COVID-19 pandemic – from September 15 to 19, 2021. It will also be the first time that the show will be held outside Mumbai, in Bengaluru at the Bangalore International Exhibition Centre (BIEC). BIEC has 5 exhibition halls with a total of 77,220 sq mtr covered exhibition space and parking facility for about 6,000+ vehicles. Among the top 5 gem and jewellery shows happening globally, IIJS Premiere 2021 will enable visitors to connect directly with more than 1275 jewellery manufacturers and exhibitors from across India. The event will showcase versatile jewellery crafted with the highest standards of design and finish. |
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Celebrity News
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Lady Gaga wears Bvlgari in new "House of Gucci" movie
Actress and musician Lady Gaga wore Bvlgari for several key scenes of the upcoming “House of Gucci” movie. The stunning star opted for a High Jewelry necklace from the new “Le Magnifiche” collection, pairing it with high jewelry earrings from the same collection. For another major moment of the movie, she wore an amazing set from Bvlgari Heritage collection, she paired it with earrings and a Tubogas bracelet. |
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