Julia Roberts, Caroline Scheufele and Karl-Friedrich Scheufele announce Chopard's commitment to using 80% recycled steel in all the Maison's steel watches

   
 
 

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Julia Roberts, Caroline Scheufele and Karl-Friedrich Scheufele announce Chopard's commitment to using 80% recycled steel in all the Maison's steel watches

On the occasion of the Watches and Wonders Geneva Salon, Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele, together with Chopard Ambassador Julia Roberts, revealed the latest step in the Journey to Sustainable Luxury. Interviewed by Alexandre Kouchner, they announced Chopard’s commitment to roll out recycled steel for its watches: by the end of 2023, the Maison will use Lucent Steel™ for the production of all its steel watches, including bracelets and cases. Lucent Steel™ is made with a recycling rate of at least 80%. The ambition is to reach at least 90% recycled steel in the Lucent Steel™ by 2025. As a consequence of this project, Chopard will significantly reduce the carbon footprint of its steel. To endorse its commitment, Chopard is also the first luxury Maison to join Climate Group’s SteelZero initiative, in order to work with the industry to speed up the transition to a net zero steel.
 

Chaumet announces regional celebration of Ramadan

This year, Chaumet celebrates Ramadan with a video full of light, illuminating a travel through the region. An exclusive campaign that captures the essence of Ramadan and the values shared with the Maison. In honour of the Holy Month of Ramadan, Maison Chaumet presents its latest regional campaign celebrating the unity and the rich architectural heritage of the region. It also highlights its progressive vision for the future and echoes Chaumet’s values.” Throughout the film, Bee My Love pieces, radiant and bold, in rose gold punctuated with diamonds, disperse and diffuse their vibrant light all around the world. In addition to this journey of light, this short film features a profound and meaningful poem by Emirati poet Al Sahhab, exclusively written for Chaumet.
 

Piaget collaborates with Emirati Print Designer Huda Al Nuaimi

This Ramadan, Piaget celebrates its art of gold by collaborating with Emirati Print Designer Huda Al Nuaimi. Piaget is one of the few Maisons to have its own gold foundry, allowing total control throughout the creative process and thus Piaget's gold is weaved, sculpted and shaped like a fine couture fabric to be worn with flair. Print Designer Nuaimi has risen to the challenge of reinterpreting the Piaget history and its art of gold in her own way by creating two prints showcasing the story of "From La Cote-aux-Fees to La Cote d'Azur, the story of the roots of the brand and its reveal to the world. The prints will be featured on the second edition of the Ramadan coffee cups celebrating the Holy Month of Ramadan with sceneries taken from the prints and reworked to perfectly fit the cups and showcase the gold craftsmanship.
 

Vacheron Constantin unveils its Ramadan 2023 tale 'Into The Light'

Vacheron Constantin has announced its Ramadan 2023 tale, ‘Into The Light’. An illuminated journey bringing together Middle East culture and the Maison’s commitment to watchmaking excellence and finest craftsmanship. Celebrating timeless traditions in honor of the Holy Month of Ramadan, ‘Into The Light’ is both modern and inspired from the past. The tale transports viewers on a unique and beautiful journey into a traditional lantern, the ‘fanoos’. The lantern opens its door 
to reveal a hidden Arabian city located in the desert lit by the glimmering moonlight. Its buildings are inspired by iconic Islamic architecture found in different parts of UAE, Saudi Arabia, Qatar, Kuwait and Bahrain. Navigating through the city, viewers arrive in front of a door designed to resemble a watch caliber showcasing the incredible craftmanship and finishing of the timepiece. 
 
 

Product Launch

 

The Billionaire Timeless Treasure by Jacob & Co.

A divine glow for an eternal timepiece. During a three-and-a-half year treasure hunt across the globe, Jacob & Co. has almost dried up the market for exceptionally large and high quality yellow diamonds to complete Billionaire Timeless Treasure. The first-ever colored Billionaire demanded absolute color uniformity, perfect quality consistence and the brightest of lights. 880 carats of rough yellow diamonds have become 216.89 after thousands of hours of cutting to the demanding Asscher cut. These 425 gems are laid out individually as a mosaic of small dimensions and yet, unprecedented scale. Their Fancy Yellow and Fancy Intense Yellow color is enhanced by the unique green glow of tsavorites. The Billionaire skeleton tourbillon movement is adorned with another 57 yellow baguette-cut diamonds.
 

MB&F Legacy Machine Perpetual

Beginning with a blank sheet of paper, MB&F and independent Irish watchmaker Stephen McDonnell have completely reinvented that most traditional of horological complications: the perpetual calendar. First launched in 2015, the LM Perpetual has been since crafted in red gold, platinum, white gold, titanium, yellow gold and palladium. In 2023, a new variation joins the family – the LM Perpetual Stainless Steel, carrying a rich salmon-coloured plate. The steel and salmon combination being a first for MB&F. The new edition also inherits the ergonomic corrector pushers first seen on the LM Perpetual EVO editions. LM Perpetual features a fully integrated 581-component calibre - no module, no base movement - with a revolutionary new system for calculating the number of days in each month. 
 

Presenting the new KUDOKE 3

After the first two models of the HANDwerk collection KUDOKE 1 and KUDOKE 2, as well as numerous variations and limited editions, the next model of this collection will now be presented in Geneva as part of the exhibition "Masters of Horology" of the Académie Horlogère des Créateurs Indépendants (AHCI) from March 27 to April 2, 2023. And what other name could it have other than: KUDOKE 3. As with the two previous models, the unique signature of the HANDwerk collection is unmistakable in this timepiece. Again applied elements harmonize with the matte frosted dial surface, lending the watch a sophisticated simplicity. And yet, the dial side is quite different from its predecessors. Inspired by antique English pocket watches, Stefan Kudoke has reinterpreted them in the style of the HANDwerk line and thus chosen a somewhat unconventional way of displaying the time for KUDOKE 3.
 
 
 
 

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