The Global Luxury Watch Industry Continues to Demonstrate Resilience and Strong Momentum

   
 
 

Market News

 

The Global Luxury Watch Industry Continues to Demonstrate Resilience and Strong Momentum

In June 2026, Swiss watch exports increased by 11.2%, reaching nearly CHF 2.4 billion. Among the leading markets, the United Arab Emirates recorded an impressive 20.4% growth, reinforcing its position as one of the strongest-performing luxury watch markets globally. Other key markets also delivered positive results, including the United States (+12.7%), United Kingdom (+12.2%), Japan (+8.8%), Hong Kong (+6.9%), and Singapore (+6.7%). Meanwhile, China (-16.5%), Germany (-10.6%), and Italy (-21.4%) recorded notable declines, highlighting the differing performance across global markets. The continued growth of premium timepieces reflects sustained consumer confidence, the enduring appeal of Swiss craftsmanship, and the resilience of the luxury watch industry. Hopefully, these results are a positive sign of continued growth and industry recovery.
 

UAE non-oil foreign trade rises 13.1% to Dhs1.94tn in H1 2026

The UAE’s non-oil foreign trade reached a record Dhs1.937 trillion ($527.4 billion) in the first half of 2026, marking a 13.1% year-on-year increase, driven by strong non-oil exports and expanding trade with key global partners. Non-oil exports surged 23.9% to a record Dhs452.8 billion, representing 23.4% of total non-oil foreign trade, up from 21.3% a year earlier. Trade volumes also rose significantly compared with previous years, increasing 39.6% over H1 2024, 54.5% over H1 2023, and 78.8% over H1 2022, while more than doubling the levels recorded during the same period in 2019 and 2021.
 
 

Company News

 

MAJESTA Debuts with Nature-Inspired Fine Jewellery Collections

Founded by sisters Maahira and Zahraa Mansoor, MAJESTA is a UAE-based fine and high jewellery house inspired by Africa’s landscapes, wildlife and natural wonders. Blending storytelling with exceptional craftsmanship, the brand transforms nature’s beauty into timeless creations crafted with natural diamonds, emeralds, sapphires and other rare gemstones. Each collection is inspired by authentic elements of the continent, from glowing sunsets and peacock feathers to lush forests and sculptural wildlife. Debut collections including Solara, Pavona, Verdant Whisper and Croco Chroma reflect MAJESTA’s distinctive design language, creating jewellery intended to be cherished and passed down through generations.
 

Introducing YAZ & Co: Abu Dhabi’s First Lab-Grown Diamond Fine Jewellery Brand

Founded in Abu Dhabi, YAZ & Co is the emirate’s first fine jewellery brand dedicated to lab-grown diamonds, offering a fresh approach to modern luxury. Guided by its philosophy, “The Extraordinary Ordinary,” the brand creates timeless jewellery designed for everyday wear and life’s special moments. Its collections include delicate essentials, bridal pieces, tennis classics, and statement designs, all crafted in 18k gold with excellent-cut lab-grown diamonds in VS to VVS clarity grades. Combining refined craftsmanship with conscious innovation, YAZ & Co celebrates individuality, creating elegant, meaningful jewellery that evolves with the wearer’s personal journey.
 
 

Product Launch

 

Time and Speed Reunited: Breitling and Aston Martin Present Top Time Tribute to Iconic DB5

Breitling and Aston Martin celebrate their shared heritage with the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, offered in three limited editions. Inspired by the legendary 1963 Aston Martin DB5 and Breitling’s iconic 1960s Top Time chronograph, the timepiece reflects a defining era of speed, style, and innovation. Design details include a cushion-shaped case, “squircle” subdials inspired by classic dashboard gauges, and a wooden inner ring recalling the DB5’s steering wheel. A hand-colored gradient leather strap completes the look, echoing the luxurious craftsmanship of Aston Martin’s automotive interiors.
 

Ulysse Nardin Unveils Blast Moonstruck: A Legacy of Astronomical Watchmaking

Ulysse Nardin introduces the Blast Moonstruck, a limited edition of 20 pieces that continues the brand’s celebrated legacy in astronomical watchmaking. Inspired by Dr. Ludwig Oechslin’s legendary Trilogy of Time, the timepiece combines five interconnected astronomical indications with an intuitive geocentric display of the Earth, Sun and Moon. Its high-precision moon phase remains accurate for 40.3 years, while the integrated worldtimer features Ulysse Nardin’s patented time-setting mechanism. Housed in a rose gold Blast case with a suspended three-dimensional Earth beneath a sapphire glass box, the watch showcases the Manufacture’s enduring commitment to technical innovation and craftsmanship.
 

Eberhard & Co. Unveils the New Scafograf 200 MCMLIX

Eberhard & Co. introduces the Scafograf 200 MCMLIX, the latest evolution of its iconic dive watch collection, inspired by the original Scafograf 100 launched in 1959. Blending heritage with modern craftsmanship, the new model preserves the collection’s vintage character while incorporating contemporary design and functionality. Its compact 39 mm case offers a balanced, versatile fit, complemented by signature dial elements including triangular hour markers and the distinctive three-pointed hour hand, originally designed for underwater readability. Created for today’s lifestyles while honouring its diving legacy, the Scafograf 200 MCMLIX reflects decades of technical innovation, timeless style, and enduring watchmaking tradition.
 

Introducing DOXA SUB T.Graph II ‘Great White’ Topper Edition

Topper Jewelers has introduced the DOXA SUB T.Graph II ‘Great White’ Topper Edition, a 100-piece limited edition inspired by the Great White Sharks of Northern California’s Farallon Islands. Based on the recently revived SUB T.Graph II, the watch features a Swiss-made automatic chronograph movement, a no-date fully luminous dial, and DOXA’s signature unidirectional rotating bezel for dive timing and decompression calculations. The white-and-blue colour scheme reflects the Pacific Ocean and its iconic predators, while a custom Great White Shark engraving adorns the caseback. A flat sapphire crystal pays tribute to DOXA’s original 1968 diving chronograph.
 

EDIFICE Unveils the EFK-200 Automatic Collection

CASIO Middle East and Africa has introduced the new EDIFICE EFK-200 Automatic Collection, a five-model lineup inspired by high-performance automotive design. Combining Japanese mechanical craftsmanship with sculpted 38mm cases, the collection features premium finishes, sapphire crystal, 100-metre water resistance and transparent case backs showcasing the automatic movement. Each watch is powered by a Japanese automatic calibre with manual winding capability and a 42-hour power reserve. The range includes forged carbon and gradient-dial models, offering distinct styles for different tastes. Designed for work, travel and everyday wear, the EFK-200 blends refined watchmaking with EDIFICE’s motorsport-inspired design heritage.
 

Charmaleena and Bab Samhan Celebrate the Stories of Najd

Charmaleena Jewellery House and Bab Samhan have partnered to unveil the limited-edition Love Locket, a meaningful addition to the Tales & Treasures collection inspired by the legendary love story of Qays and Layla. Crafted in 18k gold and diamonds, the design draws from Najd’s rich poetry, traditional architecture and cultural heritage, reflecting the patterns of historic doors and homes. The personalised locket is engraved with poetry, allowing wearers to celebrate their own love stories. The collaboration was marked with an intimate dinner celebrating storytelling, culture and connection, with the Love Locket launching this summer as the start of a new jewellery journey.
 
 

Exhibitions & Events

 

New U.S. Tariff Regime Puts India's Gem & Jewellery Exports Under Pressure: GJEPC

The Gem & Jewellery Export Promotion Council (GJEPC) said India's gem and jewellery exports to the United States will continue to face a 10% additional tariff under the new Section 301 tariff regime, effective 24 July 2026. While the unchanged duty remains a challenge for exporters, India has secured a competitive advantage by being placed in the lower tariff band after implementing a prohibition on forced labour imports. As a result, Indian exporters now benefit from a 2.5 percentage-point tariff advantage over key competitors, including China, Hong Kong, Thailand, Türkiye, the UAE, Israel and Vietnam, which are subject to a higher 12.5% tariff.
 
 
 
 

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