The LVMH Group’s watchmaking brands including Bvlgari, Zenith and TAG Heuer held a digital week to launch their 2021 novelties
The LVMH Group released their novelties for 2021 during a virtual LVMH Watch Week. According to Stephane Bianchi, LVMH Watch and Jewellery Division CEO, the LVMH Watch Week is an important get to together for this industry and expressed her thanks to all their partners for joining. A look at some of the new novelties released during a virtual LVMH Watch Week.
 BVLGARI
OCTO FINISSIMO Octo Finissimo known for its mechanical excellence and audacious design, raising the bar with the introduction of three novelties: the Octo Finissimo S in a new monochrome style, the Octo Finissimo S Chronograph GMT, and the Octo Finissimo Chronograph GMT Titanium with a new dial and rubber strap. Octo Finissimo was a rule breaker from the moment it made its entrance in 2014, and has continued to redefine the boundaries of style and modernity with every new edition. With the introduction of the new interpretations and features for 2021, Octo Finissimo further confirms its position as the watchmaking icon of the 21st century.
SERPENTI Taking inspiration from a heritage timepiece from 1957 with a square-shaped face and dial and a modular construction bracelet wrapping around the wrist, this latest Serpenti interpretation joins the family as a masterpiece of craftsmanship, boldly epitomising what a jewellery-watch can be. A symbol of perpetual renewal, the captivating snake is one of Bvlgari’s most enduring motifs, which represents the ultimate synthesis of jewelry craftsmanship; they represent Bvlgari’s unique ability to redraw the boundaries of creativity, refinement and expertise.
LVCEA The LVCEA watch has become a symbol of radiant yet modern femininity. Elegant but approachable, it is the essence of the daily round watch — a timeless timepiece to complement the moments of a contemporary woman’s life.
OCTO ROMA CARILLON TOURBILLON The Octo Roma Carillon Tourbillon is designed to raise the level of sensorial expression through sound, the timepiece features a three-hammer chime combined with a tourbillon regulator: an artful Italian interpretation of Swiss watchmaking expertise that comes to life in its innovative materials and audacious design. A perfect fusion of artistry and technique. Bvlgari has established itself as the Master of the Estetica della Meccanica, balancing superior savoir-faire and the innovative aesthetics of ultra-thin watches to create groundbreaking timepieces.
DIVAS’ DREAM PEACOCK Bvlgari introduces three new Divas’ Dream watches for 2021: Divas’ Dream Peacock Dischi, the Divas’ Dream Peacock Diamonds and the Divas’ Dream Peacock Tourbillon Lumière. The Divas’ Dream watch collection tells a tale of beauty and remarkable elegance of women who have the power to captivate with their exquisite style and charm. Diva’s Dream watches celebrate the beauty of colour using unexpected materials and metiers d’art toa create wearable masterpieces.
 Zenith
CHRONOMASTER SPORT The Chronomaster line has been one of the most emblematic chronograph collections of the 21st century; steeped in Zenith’s tradition of making exceptional, standard-setting automatic chronographs. Now, the all-new Chronomaster Sport puts forth an entirely redesigned aesthetic accompanied by an evolution of the coveted El Primero calibre. Built for those always on the move towards achieving their dreams when every instant counts, the Chronomaster Sport is capable of accurately measuring and intuitively displaying 1/10th of a second.
CHRONOMASTER REVIVAL A385 This year, Zenith is bringing back the first El Primero watch with a gradient dial from 1969 in the Chronomaster Revival A385. One of the most significant pieces in the El Primero story, the A385 was one of the original three stainless steel chronographs housing the world’s first automatic high-frequency chronograph. More than just vintage-inspired watches, the Chronomaster Revival collection consists of faithful reproductions of historical references, using the original production plans from 1969.
DEFY 21 URBAN JUNGLE The fastest chronograph in production gets a new, bold colourway in shades of green: Meet the DEFY 21 Urban Jungle. Through the DEFY collection, Zenith continues to set new standards in both precision and avant-garde design, using innovative and high-performance materials paired with ground-breaking manufacture movements. An exceptional 1/100th of a second chronograph that pushes the limits of high-frequency precision with a futuristic design language, the DEFY 21 Urban Jungle stands out with its khaki green tones. Audacious yet subtle, the DEFY 21 Urban Jungle deftly blends into its surroundings.
PILOT TYPE 20 SILVER CHRONOGRAPH Zenith unveils the Pilot Type 20 Chronograph Silver, a compelling and richly detailed aviation-themed chronograph crafted in precious sterling silver – a first for a Zenith Pilot chronograph. Revisiting its iconic and historical Pilot aesthetic while drawing inspiration from vintage aircraft design. A limited edition of 250 pieces, the Pilot Type 20 Chronograph Silver recalls Zenith’s unique pedigree in the world of aviation timepieces spanning over a century.
TAG Heuer As per Mr. Frédéric Arnault, TAG Heuer’s CEO , they will shortly make a big announcement for their brand, so they were focused entirely on this event and hence cannot present any novelties during this LVMH watch week.
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