Rolex appoints new CEO; Piaget hosts an exhibition with Ahmed Seddiqi & Sons; Chanel and Ahmed Seddiqi and Sons revealed J12 Chromatic; Rivoli opens first Longines boutique in Abu Dhabi

   
 
 

Interviews

 

Inside the Chronograph: By Keith W. Strandberg, Exclusive feature for Arabian Watches & Jewellery Magazine

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Here is a riddle for you – what do people use to cook their egg in the morning, is an integral part of their run after work and is necessary for determining the winner of many sporting events?

The humble chronograph.

Chronographs are one of the most popular complications in watchmaking and are used in timepieces for both men and women. There is something about the chronograph that captures people’s imagination and, as such, this complication is certainly in high demand.

Kinds of Chronographs

Standard chronograph: This watch has two or three subdials (also known as totalizers), and the standard two pusher layout (the top pusher starts and stops the timing, while the bottom pusher returns the timing hand to zero).

Monopusher: this chronograph only has one pusher, which is sometimes integrated into the crown and in other cases is set off by itself. This one pusher starts, stops and resets the timing mechanism.

Flyback: A flyback chronograph allows the user to restart the timing hand at anytime during the timing process. One of the most useful chronograph complications, it’s not easy to make.

Split second: A split second chronograph has two timing hands, allowing the user to “split” these hands, effectively timing two things at once.

Complications: One popular thing for watch brands to do is to include the chronograph in complicated watches. For example, the tourbillon chronograph, the perpetual calendar chronograph, and the complicated watch of all complicated watches, the Franck Muller Aeternitas Mega 4, which has 37 separate complications, including a chronograph.

Quartz:
Extremely precise, quartz chronographs often use the subdial layout popularized by mechanical watches, but they also use digital displays, which helps showcase the quartz chronograph’s phenomenal accuracy.

Why is the Chronograph so Popular?

Using a chronograph is easy and fun, and very functional. In addition, says Jean-Paul Girardin, VP, Breitling, "It’s really an added function that is not just an additional display, it’s something you can use to measure the time, not just to read the time. Due to this, you have an interaction with the watch. Interactivity makes things completely different, since you are doing something, not just reading something. You interact with your chronograph. By doing this, you cannot control the time, but you are heading in that direction.“

Chronographs are very popular because they offer an easy to use complication and one whose standard layout is very attractive. “Aesthetically, the chronograph is a well liked complication as it has a technical sportive style via the chronograph pushers on the case, the dial and the movement type,” details Philip Barat, head of watch development department, Patek Philippe. “The chronograph mechanism is visible via the sapphire case back and it has a very technical look.”

Also, the cost of entry into the mechanical chronograph world is not as steep as other complications, like perpetual calendars, tourbillons or minute repeaters. "The chronograph is the first complication people can afford,“ states Jean-Frederic Dufour, president, Zenith. "The chronograph brings you emotion – it means something to you, and it’s an easy complication to understand.“

Also, chronographs are linked to competition, sports and moving, mechanical parts. “Chronographs became boy’s toys, because their look is sporty and the origin is from competition,” says Thomas Morf, president, Hanhart. "As we all know by now, men like to compete and therefore the chronograph underlines a certain masculinity.”

Since the very beginning of timekeeping, we have been qualifying events and performances, like Usain Bolt’s gold medal-winning sprint and how long it takes your kids to run around your house.

“It is reasonable to think that, for a very long time, man has needed to measure time: to set markers and define durations,” opines Jean-Christophe Babin, president of TAG Heuer. “People now require much greater precision so they can measure fractions of time. As the purpose of a watch is to tell the time, the chronograph is, naturally, the most popular option, because it divides the time as precisely as possible. The chronograph has also become much more important with the development of sport."

TAG Heuer, in fact, this year introduced the first mechanical chronograph on the wrist that captures 1/100th of a second -- the Carrera Mikrograph in a limited edition of 150 pieces.

New Ways of Displaying Elapsed Time

Lately, many companies have redesigned how elapsed time is displayed, foregoing the totalizers/subdials and using alternative ways – linear, retrograde, turning disks, using the hour and minute hands to display and more – and we can expect to see more of the same as these alternate ways have gained acceptance on the market.

There is definitely room in the market for both classic and modern, and sometimes in the same collection. “I personally like the classic way, but with the new ways of displaying elapsed time, a brand can distinguish itself from others,” says Hanhart’s Morf. “Easy to read is still one of the most important factors when it comes to a Chronograph.”

The Future of the Chronograph

Chronographs are here to stay, with just about every company offering up their version of this time-honored complication. It’s the combination of sportiness, dial design and functionality that attracts people, so companies will continue to meet the market’s demand for chronographs.

Today, the chronograph is still one of the most popular, and affordable, complications in watchmaking. As companies refine and introduce their own in-house chronographs and designers come up with new and interesting ways of reading elapsed time, the chronograph is sure to stay extremely popular and wonderfully useful.

To Run or not to Run?

Many people buy chronographs for their look rather than their performance. In fact, I have asked people who are wearing chronographs if they ever use them, and the answers are often “no,” and in fact some people don’t even know how to use them.
However, one of the common questions I get is if it’s ok to keep a chronograph running all the time. Many people like to have a moving second hand and use the chronograph hand in this function.

The consensus from the people I talked with for this story is that there is no consensus. Some worry about the debilitating effect on the movement, while others think running the chronograph continuously will not affect the performance of the watch. Some, in fact, believe running the chronograph is preferred to never running the chronograph.

"The BR-01 movement has been designed and tested both ways, so for us it doesn’t matter,“ explains Jean-Paul Girardin, VP, Breitling. "With the level of amplitude we have and the power reserve, it doesn’t change so much regarding the timekeeper. If someone wants to wear his watch with the chronograph running all the time, it won’t hurt it.“

Thomas Morf, president, Hanhart, believes that since the chronograph is about performance, it makes sense that the chronograph perform in order to stay in working order. "Since a chronograph is rarely used for what is was built for, people use it to play with it,” he says. “It’s like an engine of a car -- you should sometimes use the car in order to keep the engine smooth. The same thing for a chronograph -- use the chronograph function in order keep it working perfectly.”
Babin from TAG Heuer uses the car example as well, this time to recommend not running the chronograph all the time. “It’s not a good idea to leave your car running when it's not in use,” he says. "The same is true for watches. If the wearer wants to keep their chronograph running permanently, they can, but we wouldn’t recommend it. It is best to use the chronograph when you need it.
Philip Barat head of watch development department, Patek Philippe, says that it depends on the type of chronograph mechanism. “For example, on the Patek Philippe self-winding CH 28-520 with vertical clutch, the chronograph hand can be kept running without any influence on the movement precision, whereas on a horizontal clutch system it has an influence on the movement precision and creates more wear.”

A Chronometer is NOT a Chronograph, but a Chronograph Can Be a Chronometer

Two confusing words in watchmaking are chronometer and chronograph. A chronometer is a certified timekeeper that meets high standards set by an independent regulating association. A chronograph is a watch that can time things independently. A chronometer is not the same thing as a chronograph, but many chronographs are also certified as chronometers. Just remember this, a chronometer has been tested and certified to be highly accurate, while a chronograph is the watch with the pushers that you can use to time sporting events, your egg in the morning and how long it takes you to get to work.

 

 

 
 
 

Market News

 

Rolex appoints new CEO

Gian Riccardo Marini is the newly appointed Chief Executive Officer of Rolex, replacing Bruno Meier who held the job for only two years in a surprise management change. "The board has decided to update corporate structures in order to continue the dynamic development of the brand, prepare for the future and cope with a pickup in markets, especially emerging markets," said spokeswoman Virginie Chevailler. Marini was previously responsible for Rolex Italia, said the privately-held company, whose models compete with Swatch Group's Omega brand and Richemont's Cartier.

 

Piaget hosts an exhibition with Ahmed Seddiqi & Sons

Piaget, in partnership with Ahmed Seddiqi & Sons, hosted an exhibition in The Dubai Mall entitled Piaget, The Legendary Quest for Ultra-Thin. In addition to showcasing historical and contemporary watches and interactive films, the exhibition featured 3D holograms at the centre which illustrated the watch that has set a double record for both the world’s thinnest self-winding movement and the world’s slimmest automatic watch. An official inauguration was held where Piaget welcomed its exclusive VIP guests for a preview of the exhibition. Among the guests of honor were H.H.Sheikh Mansour Bin Mohammed Al Maktoum, Mr. Abdulmagied Seddiqi, Chairman of Ahmed Seddiqi & Sons, and Mr. Yves Piaget, Piaget Chairman.

 

Chanel and Ahmed Seddiqi and Sons revealed J12 Chromatic

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Chanel has revealed along with its Dubai distributor Ahmed Seddiqi and Sons the new Chanel J 12 Chromatic in a style. The event took place at the Pavilion Downtown Dubai.  A unique and custom made decoration was built especially for this occasion.

 

Rivoli opens first Longines boutique in Abu Dhabi

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The Rivoli Group has announced the opening of its first Longines boutique in the Abu Dhabi Mall. This is Rivoli’s third Longines mono-brand boutique in the UAE after those in Dubai Mall and Mirdif City Centre. With this new boutique, the Rivoli Group is further expanding and reinforcing its position in the region’s luxury retail segment. The newly opened boutique will have displays of the Prima Luna, Dolce Vita and Master Collection among others.

 

UAE economy to grow in 2011

The United Arab Emirates’ economy is expected to grow by 4 to 5 percent this year and the oil producer saw no significant change in capital flows due to regional unrest. The world’s third-largest oil exporter has escaped a regional wave of protests against autocracy and economic hardship, which boosted its safe haven status. Furthermore, UAE is linked to many, many other economies, other than just certain economies. Hence, the growth rate will stay at forecasted between 4 and 5 percent this year.

 

Damas delays repayment by founders again

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Damas has extended the payment date by another month for 600 million dirhams ($163.4 million) owed by its founders, the Abdullah brothers. The deadline is now May 31, Damas said, adding that an agreement with the brothers to liquidate certain assets to repay the company had been approved by all but one bank creditor so far. Damas did not name the lender. Damas extended the payment date last month to April 30 to give more time for parties involved in the agreement to sign up.

 
 

Company News

 

Ulysse Nardin elects new company management

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The Extraordinary General Meeting of Ulysse Nardin on 27th April elected Chai Schnyder to become the new president of the Board of Directors. The widow of Rolf W. Schnyder holds a Master of Science in Manufacturing Engineering (Queen's University Belfast, United Kingdom). At the same time, the committee appointed Patrik P. Hoffmann to the position of CEO as successor of Rolf W. Schnyder. Hoffmann has spent the main part of his professional career in the watch sector, and has been a leading member of staff at Ulysse Nardin for many years.

 

Hublot opens flagship boutique in Beverly Hills

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Hublot is proud to announce the opening of its first boutique in the Western United States in Beverly Hills, California located in the heart of the city’s most prestigious shopping district, on Brighton Way at Rodeo Drive. “The new Hublot Boutique creatively reflects the brand’s DNA of luxury and innovative design, bringing to life its vision of fusion”, said Hublot CEO, Jean-Claude Biver. The boutique displays Hublot’s full range of watches, including the Big Bang, King Power and Tutti Frutti lines, plus popular limited editions and one-of-a-kind timepieces.

 

RITMO featured on the big screen

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In the continuation of the Fast & Furious series, Fast Five, Chris "Ludacris" Bridges wears RITMO MUNDO. Playing the role of gear head and tech specialist Chris wears a RITMO's Persepolis Triple Time Zone Watch. Fast Five is stirring up loyal fans as it brings together characters from all previous installments. The street racing action film, directed by Justin Lin, premieres April 29, 2011 in the US.

 

Celebrities wear Chopard at the Costume Institute Gala

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The 63rd annual Costume Institute Gala at the Metropolitan Museum of Art was attended by various celebrities wearing Chopard jewels. Penelope Cruz wore multi shape diamond kyte drop necklace, an emerald and marquise shaped diamond bracelet, a cushion cut diamond ring and round brilliant drop earrings. Freida Pinto wore diamond ice cube earrings and an Imperiale Chrono diamond watch. Jessica Stam showed heart shaped diamond bib necklace along with heart and pear shaped diamond earrings. Emma Roberts wore round brilliant diamond drop earrings.

 

GUCCI co-sponsors the Second Annual FFAWN Mary J. Blige Honors Concert

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GUCCI is proudly supported the Second Annual Mary J. Blige Honors Concert benefiting FFAWN (Foundation for the Advancement of Women Now) held on 1st of May at Hammerstein Ballroom, New York City. GUCCI also dressed select performers and attendees such as Mary J. Blige, Evan Rachel Wood, Kerry Washington and Ellen Pompeo. FFAWN’s mission is to inspire women from all walks of life to gain the confidence and skills they need to reach their individual potential.

 

Hermes sells Gaultier Stake to Puig

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On May 3rd, the French luxury group Hermes has sold its designer Jean-Paul Gaultier stake to the Spanish Group Puig. The selling price of the shares (16 million Euros) together with the repayment of the granted loans (14 million Euros) will generate an accounting profit of equivalent amount (30 million Euros) in 2011. Mr. Patrick Thomas, chief executive officer of Hermes has declared "I am delighted with this move for a house that is dear to our heart. I am convinced that the alliance between Jean Paul Gaultier and the Puig family will take the house to new highs".

 

Montegrappa Pen Presented to Georgian Prime Minister

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A beautiful Montegrappa “La Traviata” fountain pen has presented to Nika Gilauri, Prime Minister of Georgia by Aurelio Regina, President of UNINDUSTRIA after his presentation and business meetings with Italian authorities and business representatives held on April 17-19 in Italy. The pen was extremely well received by the Georgian Prime Minister. “La Traviata” is part of the successful “Emozioni in Musica” series dedicated to the fascinating world of opera, an art form that originated in Italy between the sixteenth and the seventeenth century.

 
 

Product Launch

 

Grande Reverso Ultra Thin Tribute to 1931 U.S. Edition

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Celebrating the 80th anniversary of the Reverso watch this year, Jaeger-LeCoultre has created two Grande Reverso Ultra Thin Tribute to 1931 in steel and pink gold, featuring a black or white dial with dagger-shaped hands and baton-type hour-markers directly inspired by the original Reverso. Today the brand is introducing a new addition to the Grande Reverso Ultra Thin Tribute to 1931, exclusively sold at the Beverly Hills Boutique and select U.S. retailers. Donning the same black dial as its predecessor this year, this edition has straight hands with a pointed tip and baton-type hour-markers.

 

Seiko presents the Credor Spring Drive Minute Repeater

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Seiko Watch Corporation has presented the Credor Spring Drive Minute Repeater. It is the first minute repeater watch that uses a traditional watchmaking technique to mark time with hands and sound. In every aspect of its creation, total purity of sound has been the goal. The result is a lingering, clear and haunting sound which has a uniquely Japanese character. This beautiful sound has been achieved by the magic of the totally silent Spring Drive mechanism allied to the use of special steel forged by a celebrated Japanese steelmaker, Munemichi Myochin.

 

DeWitt and a Golden Afternoon

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Dewitt has launched a brand new collection inspired from the Pre-Raphaelites called a Golden Afternoon that is entirely dedicated to women. The dial of the Golden Afternoon is a delicate mother-of-pearl garden with a colourful bed of flowers. The flowers are created in different dimensions and tonalities and are poetically dispatched across the dial. In the background, a mother-of-pearl sky with discrete puffy clouds mingles with a dozen water lily diamonds to form a painting in which reflection is reality.

 

DeLaneau offers the Open Magic Collection, a tribute to timeless femininity

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Truly original, the Open Magic collection masterfully plays with shapes as embodied by the soft and classical round watch case versus the straight lines of the asymmetrical bracelet. This mesmerizing design is simultaneously modern, outstandingly original and yet timeless. The Open Magic is a variation of the acclaimed Magic timepieces that were introduced in 2010. Set with diamonds, these modern day or cocktail watches feature a dark onyx or bright mother-of-pearl dial.

 

TAG Heuer MERIDIIST Limited Edition Carbon Fiber Models

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TAG Heuer MERIDIIST has created two new Communication Instruments featuring Carbon Fiber integrated into their sports-driven design. Both limited edition feature Carbon Fiber on the battery cover, as well as the top and bottom bars that flank the sapphire crystal screen. They both also feature an engraved limited edition steel seal at the base of the battery cover, a side motif, and integrated GMT software that allows seamless travel between time zones. The ‘Carbon Fiber’ phones celebrate the watch-maker’s 150-year association with ‘mastering speed’ and limited edition of only 200 reproductions each.

 

Aaron Basha introduces the Evil Eye Collection

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Aaron Basha has introduced the newest additions to their trend-setting “Evil Eye” collection. The latest collection includes higher-end items such as pave diamond “evil eye” talismans strung from twinkling chains of 18 karat gold, as well as updated adaptations of the popular charmed amulets in “petite” styles to suit any size or budget. Aaron Basha’s Evil Eye Collection is available exclusively in the UAE at Bloomingdale’s - Dubai Fine Watches & Jewellery Department.

 
 
 
 

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