Another innovative solution to the watch industry in the Middle East by Arabian Watches and Jewellery Magazine - MPP-ME

   
 
 

Market News

 

Another innovative solution to the watch industry in the Middle East by Arabian Watches and Jewellery Magazine - MPP-ME

A Luxury Watch is a considered purchase that your customer will treasure. But what if that watch starts to wear off or fail? MPP-ME has partnered with leading Third- Party Administrator GAP Corp to provide a simple, but powerful solution. Our Watch Protection Plan is an extended warranty service that quickly resolves watch issues with quick replacements and repairs. 

Your customer will receive the ultimate service and care they deserve, whilst driving revenue and increasing confidence in your brand.

Watch this space for more info.
 
 

Company News

 

Jaeger-LeCoultre welcomes Anya Taylor-Joy as a new Ambassador

Jaeger-LeCoultre has announced Anya Taylor-Joy as a new Ambassador for the Maison, marking her debut with a short video A Call of the Heart, based on a symbolic phone call welcoming her into La Grande Maison. The video was inspired by an historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company. Recognised as one of the most exciting talents of her generation, Anya Taylor-Joy is the living embodiment of modern femininity. 
 
 

Product Launch

 

Boucheron launches Jack De Boucheron Ultime Capsule Collection

After the Quatre Jean collection in 2020 and the Holographique edition in 2021, Boucheron once again elevates its jewelry icons with Jack de Boucheron Ultime. This capsule collection features a combination of the Jack de Boucheron design and Cofalit, a material made by recycling an industrial byproduct. The waste is habitually buried, but it can also be vitrified and rendered inert to produce Cofalit. Although it may be used as a filling material for highway embankments, it has no other utilization, and is therefore considered a “final material”. These three one-off designs set with Cofalit demonstrate Claire Choisne’s vision: to redefine what is precious. 
 

Introducing the three new stylish TAG Heuer Formula 1 Chronographs

TAG Heuer is shaking up its popular TAG Heuer Formula 1 collection with three stylish models in fresh, energetic colors evocative of the racetrack: green, yellow, and red. These statement quartz sports watches authentically capture the spirit of the first TAG Heuer Formula 1 pieces from the 1980s, which were celebrated for their cool colors and character. They will immediately stand out on the wrist of lovers of edgy watchmaking who expertly mix high performance and daring style. Green, yellow and red have been signature motorsport colors for decades, they carry on the legacy of the race car livery colors established in the Interwar era and which indicated the nation of origin of the car, its driver, or its team: British Racing Green, Or for yellow and gold, Rosso Corsa Italian red, and more. 
 

Bremont introduces new colourful editions of Lady K Range

The Bremont Lady K has been reimagined in an array of sunburst dials inspired by the British seasons. The Lady K ‘Jade’ green, ‘Sky’ blue, ‘Fawn’ bronze and ‘Frost’ white come together to form a playful collection of ladies’ pieces each framed by a diamond bezel set with 60 brilliant cut white diamonds with a total carat weight of 0.7ct. The 34mm stainless steel pieces are crafted using Bremont’s signature three-piece case construction and provide a fresh injection of colour into the Bremont ladies’ collection. The elegant 3 hand dial is punctuated by 11 diamond set baton indexes featuring 33 claw set brilliant VVS FG diamonds and a date window at 6 o’clock. At Bremont, all diamonds are ethically sourced, following the Kimberly Process and are conflict free.
 

Cuervo y Sobrinos presents the new Historiador Asturias Pequeños Segundos Montegrappa edition

Upholding the character of the Historiador Asturias, this latest model is a paragon of elegance, furthermore this special Historiador Asturias Pequeños Segundos edition is offered with a Montegrappa pen as a set. The Historiador Asturias Pequeños Segundos, available in two variants, shares some of the physical characteristics of its older sibling, but on this occasion it simply displays the hours, minutes and seconds. The watch is free from superfluous detail and imparts meaning in a pure, elegant form. The model features a double curved sapphire crystal enticing light to flood the dial surface, thereby augmenting readability.
 

Vhernier launches its Pan di Zucchero Collection

With its unique elements sculpted to create rounded shapes, Vhernier’s Pan di Zucchero collection exudes sophisticated femininity. The earrings are light and dangling, and the rings express Vhernier’s passion for clean, yet bold, shapes. The elements in gold are juxtaposed with gemstones - a wonderful jade, a deep blue lapis, or a stunning turquoise - whose colours are made brighter by the rock crystal. A marvellous effect the brand obtains through its signature Trasparenze technique. The collection also includes a further iteration with white mother-of-pearl, which is given some sparkle by the magnificent sunflower quartz.
 
 
 
 

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