While expecting to open four stores in the UAE by the end of this year, the first Watch & Beyond store for luxury and rare watches was inaugurated in the presence of dignitaries, celebrities and the media, in the world famous luxury shopping destination, Dubai. Luxury watches are showcased in walnut wood and glass within the 40-square meter new boutique in a remarkably elegant and classical setting. The boutique is located on the ground floor of Dubai Murooj Rotana, JBR, a prime touristic attraction in the city. Watch & Beyond is specialized in the trade of expensive and aged watches, in addition to those classified as antiques.

Antoine Griezmann, one of the best strikers of his generation playing for Atletico Madrid & France's National football team, is HYT’s new Brand Ambassador. Antoine Griezmann and HYT share a similar story and identical values. Both are young players in their respective fields. Both moved from the mountains to make a name for themselves amongst some of the greatest in their industries, becoming known for their innovative style and dynamism. Both are driven by the desire for challenge and an unshakeable faith in performance and effort.