Panerai is as old as watch-making history. In the other words, Panerai is the pioneer in luxury watch-making. Since it was founded, Panerai never intended to be just another watchmaker but a brand for the elite of the elitist. It’s reflected in the fact that most watches are produced in a limited run and carry an issue number on the case back. In order to be closer to the ever-growing list of ultra high net worth individuals, Panerai is concentrating on boutiques and also expanding and upgrading its distribution, Angelo Bonati, CEO of Panerai, reveals to Arabian Watches and Jewellery (AWJ) Magazine in an exclusive interview. Panerai now makes watches with emotions, says Bonati. Excerpts from the interview: read more...

House of Mouawad has announced that it has signed up with Al Wasl Sports Club and to be its official partner and unique sponsor for the Al Wasl Club’s End-of-Season celebration for 2010-011. read more...

According to a recent report by Rapaport Trade Wire, Diamdel, a De Beers Group business and a market leader in auctioning rough diamonds online, has received a license to open a Diamdel selling office in Dubai’s Almas Towers read more...

Swatch Group retail subsidiary Tech-Airport has a new boutique at Venice Marco Polo airport in partnership with Swatch Group Italia. The ring-shaped Hour Passion outlet is located in the Schengen departures area and covers 80sq m (861sq ft) read more...

In France, global sales in the watch and jewellery sector rose by 6 percent in March, an increase equal to that recorded in March 2010. For the first quarter as a whole, sales were up 3 percent. read more...

The first-ever Hublot flagship boutique in Japan has just opened on the prestigious Namiki street in Ginza, Tokyo. On this occasion, Hublot donated 10’000 sets of coloured pencils Caran d’Ache to the Kids Earth Fund in Japan read more...

Known for its dedication to cinema and the arts, Piaget is proud to be featured in the compelling drama, “The Company Men”. read more...

On June 3, 2011, the Dresden Music Festival and Glashutte Original have honored this year’s winners of the Glashutte Original MusicFestivalAward. The prize, worth 25,000 Euro, was awarded to the Berlin Philharmonic and its chief conductor Sir Simon Rattle read more...

Frederique Constant has signed Miss Earth Nicole Faria as global Brand Ambassador. Frederique Constant hereby also seals its association with conservation and environmental projects in India read more...

As the official partner of Roland-Garros, Longines organised a tournament involving 16 boys from all over the world. The Swiss Marco Osmakcic beat the Russian Artem Dubrivny in the final and won the competition. read more...

Actress Diane Kruger looks ravishing on the Red Carpet attending the 'Sleeping Beauty' premiere during the 64th Annual Cannes Film Festival at the Palais des Festivals on May 12, 2011 in Cannes, France. read more...

On May 27th, Prince Albert, Pierre Frolla, Andrea Casiraghi, Pierre Casiraghi, Joel Bouzou (President and Founder - Peace & Sport) and Pierre Koukjian (Chief Designer, deLaCour) attended the “Peace & Sport” – Operation Poseidon in Monaco. read more...

For the first time, Nicole Scherzinger and Lewis Hamilton have been pictured together, both wearing TAG Heuer timepieces during Monaco Grand Prix. read more...

Maurice Lacroix is proud to announce Mr. Dicky Cheung, singer and actor, as the first Asia brand ambassador to promote the brand image and philosophy in the rapid growing Asia market. read more...

The 10th edition of the Grand Prix de Pau Historique took place in Pau, capital city of the Bearn region. This historic race was one week before the Grand Prix Moderne which returns to Pau after a one-year break. read more...

Bulova Accutron named Sir Richard Branson as its new brand ambassador. Globally acknowledged as an exceptional visionary, Sir Richard Branson has that legendary flair that defines the icons of a given era. read more...

Mr. Mario Peserico, General Manager of Astor Time Ltd., worldwide distributor of Eberhard & Co. Swiss watches, announced the signing of an Agreement with Swiss Watch Consultants LLC to become the Exclusive Agent for the Eberhard & Co. brand for the US, Canadian and Caribbean markets.” read more...

Born of the symbiosis between Breguet’s technical know-how and aesthetic creativity, the Petite Fleur watch belongs to an enchanted world in which the purest diamonds weave intimate ties between Fine Watchmaking and Fine Jewellery. read more...

Officine Panerai has presented the Luminor Submersible 1950 3 Days Automatic Bronzo - 47 mm. This professional underwater watch is the development of the model made by Officine Panerai more than half a century ago for the commandos of the Egyptian Navy. read more...

The “Only Watch” charity auction was created to fund research to fight a terrible disease, Duchenne Muscular Dystrophy. read more...

One of Stephen Webster’s latest additions is an exciting annual collaboration between Stephen Webster and Swarovski – the launch of the ultimate must-have accessory, the fabulously quirky ‘Astro Ball Pendants’. read more...

Angular Momentum of Switzerland has created an exceptional collection of Artisan Timepieces with „Verre Eglomise“miniature paintings of beautiful Falcons on the reverse of a 18.300 ct. Sapphire dial, placed in a 18 Kt. white gold case. read more...

On the occasion of the Monaco Grand Prix, Armin Strom presented a special racing timepiece called ARMIN Racing Collection. Together with its sponsorship partner, Marussia Virgin Racing, Armin Strom took advantage of this occasion to award the two team drivers read more...

COASTLINE CHRONO is the latest timepiece of the house of AZZARO. COASTLINE, available with a black, blue or white dial, is suitable for every situation. read more...

TAG Heuer has invited a selective media to a private lunch event held last week at Celebrities Restaurant, at The Palace, One & Only Royal Mirage Hotel in Dubai. read more...

The Gem & Jewellery Export Promotion Council (GJEPC) launched the 2nd edition of India International Jewellery Week (IIJW) at Grand Hyatt in Mumbai on 6th June, 2011. read more...

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