The new pop-up store will be running from October 20 to November 9, 2021. Its distinctive design is a clear reminder of the world of the sea and the glorious past of the brand, whose roots are embedded in the history of the Italian Navy. Clients are invited to live a one of a kind shopping experience while closely discovering the Maison’s legacy and its unique approach to innovation as the pioneer in new material research. A wide range of Panerai watches will be showcased including the iconic Luminor; Panerai will unveil to the public its latest release, the Luminor GMT Spirit of the Union (PAM01971), at the pop-up. This limited edition of 200 pieces will only be available at Panerai boutiques in the UAE and the n000/200 watch will be auctioned in collaboration with Christie’s. All proceeds will go to the Noor Dubai Foundation, a non-for-profit organization based in the UAE, which is active in the prevention of blindness and visual impairment globally.