As the days draw nearer to the much-anticipated unveiling of Jewels of the World in Al Khobar, behind the scenes, there is a flurry of activity and preparation is in full swing. A huge collection of magnificent treasures from all over the world, some never seen before, will soon arrive in the Kingdom.
Marking a historic first for Al Khobar, the dazzling event - set to open its doors on 9th May - has already captured the imagination of aficionados and collectors alike. To mark the upcoming opening of the first of four Jewels of the World exhibitions set to be held in 2025, a national television campaign has launched. The cinematic film is an ode to beauty and elegance, pairing the glory of rare jewels with the breathtaking natural wonders of Saudi Arabia.
As part of the campaign, a host of leading influencers and tastemakers from Saudi Arabia and the broader region will be in attendance, alongside prominent media outlets.