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For the third consecutive year, Cartier has announced its charity initiative in Qatar under the patronage of its national partners Ali Bin Ali Establishment Fashion & Luxury Division. According to Patrick Normand, Managing Director for Cartier Middle East & North Africa, 100 % of the sales proceeds of the Cartier Love Bracelet consisting of two linked 18 carat yellow and white gold mini bracelets will be donated to the Qatar Orphans Foundation established by First Lady HH Sheikha Mozah Bint Nasser Al Misnad, wife of HH Sheikh Hamad Bin Khalifa Al Thani, The Emir of Qatar.
In the second phase of the charity initiative, Cartier announced again for the third year running, its partnership with Bahrain distributor Asia Jewellers for joint support to Kingdom’s oldest charity, the ‘Children’s and Mothers Society’ founded by HH Sheikha Hind Bint Salman Al Khalifa. Similar support to local charities has also been announced for the UAE, Kuwait, Lebanon and Saudi Arabia.