While expecting to open four stores in the UAE by the end of this year, the first Watch & Beyond store for luxury and rare watches was inaugurated in the presence of dignitaries, celebrities and the media, in the world famous luxury shopping destination, Dubai. Luxury watches are showcased in walnut wood and glass within the 40-square meter new boutique in a remarkably elegant and classical setting. The boutique is located on the ground floor of Dubai Murooj Rotana, JBR, a prime touristic attraction in the city. Watch & Beyond is specialized in the trade of expensive and aged watches, in addition to those classified as antiques.