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Fiat 500 by Gucci, an important and unique partnership between two of Italy's most respected brands, is introduced to the Middle East. In the year that sees the celebration of both Italy’s 150th anniversary of unification and Gucci's 90th anniversary, Gucci and Fiat have created a special edition of the iconic 500 which has been customized by Gucci’s Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Fiat 500 by Gucci is presented to the Middle East with an event held at the Gucci store in the Dubai Mall. Fiat 500 by Gucci has exteriors in two colors, Black or White, two distinct but complementary souls. The black version, with its shiny chrome details teamed with interiors that play on the sharp black and white contrast with its more aggressive and contemporary look, and the white version with the satin chrome details and ivory/black interiors for a softer, sophisticated look.