TAG Heuer relaunches its oldest flagship store in the Middle East Region

TAG Heuer celebrates the reopening of its boutique in BurJuman, Dubai. Originally opened seven years ago, the brand’s first ever boutique in the Middle East has been completely renovated to match TAG Heuer’s latest retail concept and shopping experience. To celebrate this event, Jean-Christophe Babin, President and CEO of TAG Heuer flew in to Dubai for the occasion. And to make this memorable moment even more historical, Mr. Jean-Christophe Babin, alongside Mohammed Abdulmagied Seddiqi, the Vice President of Sales & Retail at Ahmed Seddiqi & Sonsand Luc Decroix, General Manager of TAG Heuer Middle East; awarded Mr. Mohammed Ben Sulayem, the brand local ambassador, with TAG Heuer Lifetime Motor-Racing Achievement Award.