The boutique pays tribute to the Maison’s deep roots in the Middle East and commitment to outstanding client service. Located on the Ground Floor of The Dubai Mall, the boutique entrance is adorned with the Mashrabiya pattern, traditional to local architecture, references to which continue inside the space offering a metaphorical and physical journey. As a demonstration of the Maison’s commitment to client-centered services, the heart of the experiential boutique opens to the watchmaking bench, intended to encourage interaction with an in-house master watchmaker, as well as a custom strap station presenting both engraving and embossing bespoke options along with a Métiers d’Art collection discovery table placed below an iconic dome.