What came first: the chicken or the egg? The Pioneer Centre Seconds Sunny-Side Up asks, ‘Does it matter?’ With its eye-catching design, this 40mm timepiece hatches a delicious twist on the Pioneer collection. The yellow fumé dial gleams like a sun-kissed yolk, while the white rubber strap mirrors the pristine clarity of stiff egg whites. Powered by the HMC 201, it’s a playful reminder that it doesn’t matter what came first or last — just embrace the present moment. Oh look, it’s time for brunch.