An interactive show is about to take shape through ultra-HD videos that will adapt innovative languages and modalities found in high fashion to the jewellery sector to offer a previously unexplored matching modality. Through more than thirty Jewellery Frames, original film sets interpreted by elegant models, companies and top Made in Italy brands will be presenting their latest collections to buyers logged in from all over the world to WE ARE Jewellery, the innovative digital event which, on 23rd March, will open the 2021 Jewellery Agenda, the starting point of IEG’s tailor-made roadmap towards the return of the industry’s physically-attended trade shows. An original format devised by IEG in collaboration with Art Director Beppe Angiolini, the world-famous Italian fashion buyer, WE ARE Jewellery will provide exclusive communicational, promotional and relational leverage with international traders.