Dubai Watch Week opened its doors on 20th November at Dubai International Financial Centre (DIFC). This year’s four day event is certainly the biggest yet. The event is open for all watch enthusiasts and collectors, and includes brand presentations, limited-edition watch unveilings, masterclasses and panel discussions. This year theme is innovation and technology. Dignitaries from hosts Ahmed Seddiqi & Sons and partners Christie’s and Dubai Tourism were joined by the Swiss ambassador to the UAE, Massimo Baggi who highlighted the importance of the United Arab Emirates to Swiss watchmakers. Dubai Watch Week’s Director General, Hind Seddiqi and Mohammed Abdul Magid Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons welcomed journalists from around the world who have been flown in for the week long celebration of horology.