Panerai as official sponsor of Luna Rossa

An exciting new Italian story associated with the sea, with excellence and with technical innovation is taking place thanks to the partnership between Panerai and Luna Rossa, the Challenger of Record team which a few months ago was the first to challenge the defender New Zealand for the right to compete in the 36th edition of the America’s Cup. Panerai will create a series of watches directly inspired by the technologies and materials used in the America’s Cup, which is the oldest sports competition in the modern world, but also one of the more advanced in terms of research and innovation.