The 2025 edition of the largest watchmaking Salon ever held in Geneva is just around the corner. No fewer than 60 exhibiting brands - including 7 newcomers - will welcome retailers, journalists and professionals from around the world for the first 4 days before opening the doors to the general public from April 5 to 7. It will be the occasion for Geneva to shine as the world capital of watchmaking, as the industry's key players come together next spring. Prestigious names, such as Bulgari, along with independent brands - Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, while welcoming back Armin Strom and HYT - will gather together in a specially redesigned setting.