With the much-anticipated opening of its first New York boutique, located at 694 Madison Avenue, Faberge launches a new chapter in its geographic repertoire. The jewel-like boutique, intimate, inviting, a haven of luxury, is designed to balance opulence and modernity, in contemporary Faberge style. In the spirit of the spectacular flagship in Geneva, the Madison Avenue store is decorated in exquisite materials, silk curtains and wall panels, brushed oak flooring, painted wood accents, in a soft, sensual palette of grey and silver, punctuated with a rich purple button-backed wall, subtly evoking Romanov splendour. The striking facade of the boutique, a champagne colored lattice, is inspired by the Coronation Egg, one of the legendary Imperial Easter eggs created by Peter Carl Faberge in 1897, in celebration of the coronation of Tsar Nicholas II. The new 850 square foot boutique will house Faberge High and Fine Jewellery, Handmade Timepieces, Cufflinks, and Silver collections.