Fifty One East and Rolex have revealed recently the new and unique Rolex Deepsea Challenge. This was announced at an event held at Fifty One East Lagoona Mall, and attended by Mr. Saoud Al Darwish, Vice Chairman of Darwish Holding, and Mr. Yann Du Pasquier, Rolex S.A. Area Sales Manager of Middle East, in the presence of representatives from the local media and senior representatives from Darwish Holding.