Bvlgari for the first time decided to present its newest High Jewelry and High-End Watch collection with a two-day event in Milan, contributing to the city’s re-birth, after the dark times of the pandemic. With its event, the Roman jeweler wanted to put Milan in the spotlight thanks to the affluence of international clients and celebrities flocking to town for the event, and to leave a tangible mark, also making a donation to the Milan Municipality. While Rome remains Bvlgari’s ultimate muse and source of inspiration, Bvlgari celebrated its tight relationship with Milan, an herald of the Made in Italy and of the Italian lifestyle by enriching its Magnifica collection with two extraordinary creations inspired by one the city’s most recognizable symbol: the Sforzesco Castel.