NORQAIN has launched a new sub-collection in its Adventure family: NEVEREST. These are the first timepieces in the Adventure collection to be fitted with the high-performance Manufacture Calibre NN20/1, which the brand developed in partnership with Kenissi. The name “NEVEREST” speaks to NORQAIN’s positive attitude, momentum, and never-resting approach to climbing industry summits. Underscoring the collection’s connection to Mt. Everest, part of the inspiration behind the name, is NORQAIN’s support of the Butterfly Help Project in Nepal, which was founded by Norbu Sherpa and Andrea Sherpa-Zimmermann of Wild Yak Expeditions. The striking, high-quality NEVEREST timepieces will appeal to adventurers who appreciate and are humbled by the excitement and beauty of nature, and who want to make a positive impact with their purchase.