Swiss luxury watch brand JeanRichard, part of the Sowind Group along with its sister brand Girard Perregaux, is looking to expand its business in the Middle East, following the recent visit of Massimo Macaluso, Managing Director to the region. We have identified the Middle East as an important target market and high growth potential for our brand development, affirmed Macaluso, who became the youngest Managing Director in the luxury watch business industry when he took over the brand in 2003. (AWJ Magazine conducted an exclusive interview with Mr. Macaluso and the full transcript will appear in the next edition of the publication).