OMEGA, the official timekeeper of the London 2012 Olympic Games, unveiled its global advertising campaign for the London Games, celebrating the brand’s rich Olympic history and the great moments in time that are at the heart of the Olympic movement. The television commercial, produced in 15-, 30- and 60-second versions, features Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole vaulter Jenn Suhr – all Olympic hopefuls and OMEGA Brand Ambassadors – and focuses on the athletes’ routines and concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete than can set the tone for his / her entire performance.