Fifty One East debuts its New Watches & Jewellery Store in Doha Festival City

Fifty One East, Qatar’s favourite department store, debuted its new concept, Watches & Jewellery, in Doha Festival City. The new store brings Fifty One East’s impeccable signature experience beyond its home at Lagoona Mall and is part of its expansion strategy to enhance its presence in key areas across Qatar, providing luxury services and easy access to its discerning clientele. The opening ceremony held on June 20, 2022, was attended by Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, discerning clientele and media representatives. Following the ribbon-cutting, all guests had the opportunity to tour the store, exploring a variety of dedicated sections and new collections from highly desirable brands.