As a jewellery member of the Fédération de la Haute Couture et de la Mode, Chopard exhibited its creations from Red Carpet Collection as part of Paris Couture Week, which was held from June 24th to 27th 2024. As much a creative as a technical challenge, the Red Carpet Collection is annually reinvented, stylishly illustrating Chopard’s Co-President and Artistic Director Caroline Scheufele’s love for the 7th Art and for the Cannes Film Festival. All these exceptional creations were revealed for the first time at the Cannes Festival, during a prestigious fashion show featuring looks from the second Caroline's Couture collection: a line of apparel envisioned by Caroline Scheufele as a dialogue between the Artistic Crafts of couture and jewellery.