To celebrate the opening of the first Hublot boutique in South Korea, located in Daegu at the prestigious “Hyundai” department store, Hublot organized a special event with brand ambassador Usain Bolt. Nicknamed "Lightning Bolt", pure talent combining exceptional physical qualities with a relaxed and generous attitude, the 24 year old Jamaican sprint star took the occasion to be in South Korea to participate in the IAAF World Championships. With the world’s fastest man, this event included a ribbon cutting ceremony, a scholarship presentation to future athletes and a signing event for Hublot VIP customers who discovered the Hublot Unico King Gold, limited to just 500 pieces.