RJ-Romain Jerome has chosen the legendary Selfridges & Co. department store in London, an exceptional address that opened over a century ago and has become a truly global ambassador of luxury. A temple of luxury now inhabited by the “Titanic DNA”, “Moon DNA” and Eyjafjalljokull DNA” collections, along with an exclusive timepiece specially introduced by RJ-Romain Jerome to celebrate the occasion. Loyal to its explosive creative streak, this resolutely 3rd millennium watchmaking has designed a watch featuring fine yellow stripes. The pure, understated design and the flawless black shade reflect the colour signature of the great British retail institution.