Rolex has announced a new initiative to expand its international philanthropic programme to fund young pioneers and their groundbreaking projects around the world. In early 2010, the company will name the first five recipients of the Rolex Awards for Enterprise: Young Laureates Programme, honouring men and women between the ages of 18 and 30 with inventive ideas to solve tomorrow’s challenges in science and health, applied technology, exploration, the environment and cultural preservation.
“Rolex has a history of supporting individual excellence and achievement, and by providing critical support the programme will reward bright new ideas and encourage the next generation to meet the challenges of the future,” said Rebecca Irvin, Director of the Rolex Awards for Enterprise, first established in 1976.