Created in 2019, the BR 05 is a derivative of the BR 03, Bell & Ross’ watchmaking icon. It uses its general shape, the famous round within the square, inspired by a cockpit instrument. This successful watch forsakes pilots and tarmacs a little to move closer to a more urban universe. The new BR 05 Artline is a variation of the BR 05. It adopts its general shape and in particular its integrated bracelet. It is called Artline, a term that sums up its concept well. “This name indicates that it incorporates an artistic dimension (art) in its design (line). When you look at it, you immediately think of the American style of the Stream-Line”, explains Bruno Belamich, co-founder of Bell & Ross. It is a trend in industrial design from the 1930s, with very fluid lines inspired by speed and aerodynamics.