Bell & Ross has made aviation, particularly aeronautical instruments, its specialty. Its designs very often match specifications created by professional users. 2021 is the year of further strengthening the bond with its core business and 1st passion, Aviation. It is also the year Bell & Ross rethinks its GMT Instrument and launches a new version. True to its iconic square flagship model, the new BR 03-93 GMT replaces the existing version. Redesigned, more modern, more functional, more readable. This “tool watch” goes back to basics in terms of design and shape which were influenced by two keywords: functionality and legibility. Its black sunray dial contrasts with its large white photoluminescent numerals and indexes. This color scheme is ingrained in Bell & Ross’ DNA. It echoes the colors used for on-board flight instruments. Cockpits are in fact dominated by black, which prevents reflections, and white, which guarantees optimal reading.