The Hype joins Baselworld and becomes the Baselworld Watch Lounge

About fifteen independent watch brands that previously exhibited in a hotel near the show, have decided to join Baselworld in 2020, all grouped together under a new banner - The Watch Lounge. The Watch Lounge thus becomes a new space that complements Les Ateliers (which brings together independent watchmakers) and the redesigned Watch Gallery, which will bring together all manner of companies from the start-up firm pitching its new project to the already more established brands that want to expand their distribution.