Rita Ora graced the Red Sea International Film Festival wearing exquisite pieces from Saudi fine jewellery house Charmaleena, marking a significant moment for the brand and highlighting Saudi craftsmanship on an international stage. Founded in Jeddah by sisters Leena and Hala, Charmaleena is celebrated for its contemporary storytelling rooted in Saudi culture, blending traditional motifs with modern design, meticulous goldwork and exceptional gemstones. For the occasion, Rita selected pieces that reflect the brand’s refined, feminine and boldly expressive aesthetic, underscoring Charmaleena’s ability to create jewellery that is both timeless and emblematic of Saudi Arabia’s dynamic and evolving creative era.