Introducing Etika Jewels® – An online jewellery store that offers everyday modern jewellery designs made from gold and ethical diamonds and gemstones. Having recently launched in the UAE, the brand provides consumers with beautiful, ethical, mindful, and affordable diamond and gold jewellery alternatives that aim to raise ethical standards in the diamond industry. As the name suggests, lab-grown diamonds are real diamonds created in a different environment: inside of a lab. They are physically and chemically identical to their mined counterpart, just more ethical, which makes them practically indistinguishable from their mined counterparts. They are also entirely free from conflict, child labour or unsafe working conditions, as they are ethically produced using specialised technology in controlled laboratory.