Watchmaking in the city: an aptly succinct definition of Geneva Watch Days 2021. For its second edition, this open and inclusive event brings together 25 Maisons that unveiled their new products to the international media and retailers from August 30th to September 3rd. The group of officially participating brands is highly representative of the watchmaking landscape, offering the possibility of discovering a wide and varied spectrum of creations across all segments of the industry. Nor have members of the public been neglected, since a 600sqm pavilion on the Rotonde du Mont-Blanc is open during daytime hours for them to discover the new products from the participating Maisons in the 46 displays, as well as attend various daily presentations given by the experts of Phillips in association with Bacs & Russo. These cover the major themes affecting the watch industry and the challenges it is facing today: digitalisation, distribution, collection, etc.