The most refreshingly informal event on the watchmaking calendar returns from September 4 - 7, 2025, charting a bold course for its sixth edition with fresh ideas, record participation, and an even richer, more engaging program. Following a 2024 edition that welcomed over 13,800 visitors, 600 media representatives, and 250 retailers from around the world, Geneva Watch Days is preparing to hoist its sails even higher – and affirming its status as the defining summer rendezvous for the watch industry. The 2025 edition of Geneva Watch Days brings together a record 66 participating brands, showcasing the richness, diversity, and creative boldness of contemporary watchmaking.