Jacob & Co. donated a one-off timepiece to the yearly Luisaviaroma x UNICEF charity gala. After a heated fight between buyers, the watch was auctioned off for 450,000€ /USD /CHF, 50% above the retail price of its regular version. A charity auction may be about charity, but buyers rarely loose their temper over the event itself, however laudable the cause. The yearly gala organized by high street digital retailer Luisaviaroma is indeed one of the most highly regarded. Each year, its entire proceeds benefit UNICEF, the United Nations fund for Children and Education. Held at La Certosa di San Giacomo in Capri on July 30th, it welcomed celebrities such as Spike Lee, Jamie Foxx, Jared Leto, Ansel Elgort and star of the show J.Lo. It featured many lots gifted by many brands and artists. But Jacob & Co. upped the ante by offering a one-off timepiece from its flagship Opera Godfather collection.