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The Dubai Gold & Jewellery Group, DGJG, an association of gold & jewellery retailers in the Emirate of Dubai in the UAE, has announced the successful conclusion of its 73- day ‘Dubai Summer Surprise’ promotion from 22 June to 2 September 2005. According to Tawhid Abdullah, Chairman, DGJG, over 350 retailers and distributors participated in this mega promotion that netted USD $ 87.7 million in gold and jewellery sales during this period.
The promotion involved the issue of raffle tickets for buyers purchasing gold worth AED 250 (USD 69) and gold jewellery worth AED 500 (USD 138). Both during and at the end of the promotion, raffle draws were held where winners from various nations such as Austria, Nigeria, UAE, Tunisia, India and Pakistan were collectively awarded prizes that comprised 2 kilos of gold and 2 carats of diamonds.