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Passion for Piaget
The Salon International de la Haute Horlogerie (SIHH) is where brands premiere their latest watches and the result of years of intensive research. The SIHH is also where watchmakers and designers share their passion for watchmaking one-to-one. The Swiss luxury watchmaker and jeweller Piaget also aims to capitalize on this opportunity by presenting its exclusive and latest designs and products at the upcoming edition of SIHH. Piaget Chief Executive Officer Philippe Leopold Metzger reveals that the group will unveil a new line in the Black Tie Collection and will introduce a range of new jewellery and jewellery watches across the globe. Recognized as a great watchmaker and jeweller, Piaget, the firm eyes growth potential in Asia, South America and the Middle East, says Metzger. Below are excerpts from the interview with Metzger:
What kind of impact does SIHH have on a premium brand such as yours in the Middle East?
SIHH is a wonderful opportunity to present our strategy and collections to Middle East clients and press. It is a key moment every year.
What are your expectations at the upcoming edition of SIHH?
SIHH 2012 will be good, I believe. Piaget is growing and will continue to perform well. At the moment we are performing well across all segments.
What are your “star” novelties for the SIHH?
I believe that creativity and elegance will be rewarded. For Piaget, we will continue to promote our ultra-thin watches and movements in particular with the Altiplano Automatic Skeleton. We will unveil a new line in the Black Tie Collection. And we will introduce many new jewellery and light jewellery watches.
When would we expect the SIHH novelties to be available at boutiques and POS in the Middle East?
We deliver novelties across the world at the same time. New products will be delivered gradually from May 2012 onwards.
Which of your watch models are the most popular in the Middle East? And Why?
Jewellery watches perform very well in the Middle East as they are still in people's mind Piaget specialty. Magic Hour, Twice, Tonneau and new Dancing Light are strong models. Piaget Polo continues to be strong. But great achievement is the development of our ultra-thin watches. People recognise Piaget as a great watchmaker, besides being a great jeweller.
What are the challenges that you are facing as a watchmaker under the global and regional economical circumstances?
We have to concentrate more efforts in areas where there is still growth potential: in Asia, South America but also in the Middle East. There are still plenty of opportunities.