Saudi fine jewellery house Charmaleena has opened its new flagship boutique at Al Mamlakah Centre in Riyadh on 10 October 2026. Founded in 2012 by sisters Hala and Leena Elkhereiji, the boutique marks the brand’s second flagship in Saudi Arabia, following its Jeddah opening in 2019. Showcasing its distinctive collections in 18k gold, natural diamonds and coloured gemstones, the boutique reflects the house’s heritage, craftsmanship and contemporary design language. Clients can also explore bespoke commissions and personalised creations inspired by meaningful memories, family connections and Saudi cultural heritage.